July 25, 2013 Subject:
T-I-D-E Tide A fabulously profitable product since 1947
Proctor & Gambles Hottest Product still is. People
will pay premium prices for it. It's a product
that involves much security in warehouses and in stores. It's almost worth its weight in gold!
March 18, 2011 Subject:
Probably late 60s
Sixty second commercials were the norm in those days, and networks were converting to color programming around 1965. Simple premise with the stereotypical average housewife, filmed in a parking lot outside a grocery store. Check out the store's advertised specials-- porterhouse steak for 49 cents a pound.
February 18, 2008 Subject:
That Lady Can't Act!
Nope, She overacts ALOT. Anyway, This is an effective commercial for a product which was/is quite good. It is a bit too long though.
June 8, 2007 Subject:
Did you know?
Did you know that the interviewer in this commercial is none other than the late, great Jack Clark -- the same Jack Clark who was the announcer on "Wheel of Fortune" from 1980 until his death in 1988? How great to see him in a non-gameshow role!
July 28, 2005 Subject:
Stalking the Female Consumer
Mrs. Richard Christian of Waukegan, Illinois fights off the attempts of a garrulous announcer to take away her Tide and replace it with a different detergent as she leaves the supermarket. In the background, we see Mrs. Christians two daughters, who appear appropriately bored as well as embarrassed by the sight of their mother clinging to her detergent box and talking about how they get into all kinds of dirt.
This ad reminded me of the 1963 film called The Thrill of It All. Doris Day plays housewife Beverley Boyer, who ends up making $80,000 a year pitching Happy Soap after telling the president of the company that she uses it to wash her daughters hair. But her husband Gerald (James Garner) feels so threatened by her wealth and fame that she quits and has another baby. No such celebrity awaits Mrs. Christian, who has simply had her privacy invaded. Who wants someone snooping around our grocery purchases? Especially in public.
July 21, 2005 Subject:
What a sweet talker!
A reporter - who looks a lot like Fran Tarkenton, stops a woman coming out of a supermarket, and asks why she uses Tide. He also asks of her daughters, "What kind of dirt do these pretty young girls get into?" which made my mouth drop. I mean, yeah yeah, a more innocent time and all, but couldn't he have put that question a BIT differently? Anyways, he later offers to swap the Tide for two boxes of the "leading brand". The lady accepts the offer, and goes off happy she's made the right choice.
This commercial features a woman who is being interviewed by a "reporter" about why she likes Tide so much, after explaining the "reporter" offers her twice as much of a compeating detergent, naturally she turns it down and when asked why she responds by saying "it's just that good." So why am I giving it three stars, well because it's, in her words,"just that good."